Problem/Need
To create a ‘teaser’ gift to promote the President’s Circle Incentives trip for the upcoming year.
Strategy/Methodology
This calendar was meant to inspire the recipients (top-performing financial consultants) to strive to achieve a spot in the annual incentives trip to Tahiti and Bora Bora. As such, it had to help potential attendees imagine themselves in the location. It was also meant to be proudly displayed on their desk as a daily reminder. A perpetual calendar was perfect, as each day they would adjust the date, so each day was a reminder.
Solution/Contribution
The ASPIRE Petallics paper stock was selected to feel rich and exotic, like the locations. The iridescent sheen worked beautifully with the black pearls in the “Paradise Found” logo and was reminiscent of the sky before a beautiful sunset. The calendar was built in three sections: weekdays, months and dates. Each weekday showcased a different image of Tahiti or Bora Bora, the dates used motivational quotes and each month had a Tahitian translation of an every-day phrase, such as “Hello” and “How are you?”, helping the recipients to really start envisioning themselves immersed in the culture.
Results/Impact
The calendar itself was used by many recipients for years, as all days and dates were fully customizable.
Acknowledgements
My Production Manager, Claus Fritzsche worked with me to get the structure of the calendar right, and to source the perfect paper stock. The conference logo and script font were provided by an external agency. The stock photos were sourced on iStockPhoto and Getty.