Problem/Need
To create a one-page advertisement for two distinct incentives conferences, in two distinct locations for the top-performing consultants at IG.
Strategy/Methodology
I was challenged with creating a one-page advertisement to showcase two very different locations – a luxury resort, and the newest and largest cruise ship in the world (as of 2011).
Solution/Contribution
The two locations were unified by using images containing water, and similar colouring. Font selection was based on the location of both the resort and the cruise – the Carribean – it had to be ornate enough to showcase a luxurious locale, but still have a light feeling. I married the two images by blending the water together in both, but kept a visual distinction between the two by breaking them up with the conference logos (supplied).
Acknowledgements
Photography was supplied and the seven logos were supplied and mandatory.