To create a one-page advertisement for two distinct incentives conferences, in two distinct locations for the top-performing consultants at IG.
I was challenged with creating a one-page advertisement to showcase two very different locations – a luxury resort, and the newest and largest cruise ship in the world (as of 2011).
The two locations were unified by using images containing water, and similar colouring. Font selection was based on the location of both the resort and the cruise – the Carribean – it had to be ornate enough to showcase a luxurious locale, but still have a light feeling. I married the two images by blending the water together in both, but kept a visual distinction between the two by breaking them up with the conference logos (supplied).
Photography was supplied and the seven logos were supplied and mandatory.