I worked with the founder of this Winnipeg startup company, to build the Navi Pickups brand and help bring it to life. They had the name, but everything else was a clean slate. We started with a full brand strategy, including brand vision, mission, values and objectives. We worked on the brand essence as well and then jumped into the brand identity work.
Once we nailed the brand guidelines, I worked with the web developers on the website and app design. Then, I moved on to create a number of marketing pieces, including brochures, one-pagers, social media launch strategy and a short video.
The Navi Pickups logo incorporates a map marker icon along with the wordmark and tagline.
Working with a local photographer, videographer and video editor/motion graphic specialist, we put together this short video to show what Navi Pickups is all about.