Problem/Need
The need was to create a full brand identity for Advantage Vehicle Services, a first-of-it's-kind small business in Winnipeg, offering vehicle purchasing consultation as well as vehicle servicing.
Strategy/Methodology
The brand was built one step at a time, starting with vision, mission and purpose. The brand personality had to shine through in all touch points, from business cards to social media posts.
![](https://cdn.myportfolio.com/fbc06f18-ae89-4645-89b4-1e14e9862b5b/a72eb512-74c8-4ed9-b21d-3e148f41ab3f_rw_1920.jpg?h=89c73f562076c73e501ba67c94b32986)
Solution/Contribution
Once the brand framework was established, I created the logo, and developed typography standards, colour palette and design elements. From there I worked on the design and copywriting for business cards, website, brochures and social media posts.
![](https://cdn.myportfolio.com/fbc06f18-ae89-4645-89b4-1e14e9862b5b/0cbe35dd-17f8-4b60-8f26-7c92c0b3dc8a_rw_1920.jpg?h=5ce0f039df8306e4b6b8654bb1cf1dcc)
Results/Impact
All pieces work together to form a cohesive visual identity and help to showcase the brand personality traits: helpful, knowledgeable, friendly and supportive.
Acknowledgements
Stock photography: unsplash.com/@brigittetohm and pixabay.com/users/greyerbaby-2323/