The need was to create a full brand identity for Advantage Vehicle Services, a first-of-it's-kind small business in Winnipeg, offering vehicle purchasing consultation as well as vehicle servicing.
The brand was built one step at a time, starting with vision, mission and purpose. The brand personality had to shine through in all touch points, from business cards to social media posts.
Once the brand framework was established, I created the logo, and developed typography standards, colour palette and design elements. From there I worked on the design and copywriting for business cards, website, brochures and social media posts.
All pieces work together to form a cohesive visual identity and help to showcase the brand personality traits: helpful, knowledgeable, friendly and supportive.
Stock photography: unsplash.com/@brigittetohm and pixabay.com/users/greyerbaby-2323/